When: April 24, 2012
In our information architecture work at The Understanding Group we typically conclude the discovery phase of a project with an "alignment session." The objective of this meeting is to develop understanding and consensus within the core client team on key matters of business and experience strategy. Early in our formation we took on a client with profound alignment challenges, and as we scrambled to adapt our nascent process to the situation at hand, we borrowed the idea of "performance continuums" from Richard Saul Wurman's work in the 1970s and ended up with a repeatable methodology that's now a formal part of TUG's discovery process. In 45 action-packed minutes of presentation I'll share the case study from whence TUG's adaptation of this tool emerged, the historical context Mr. Wurman birthed it in, and guidelines for using it in your projects.
About the presenter
Dan Klyn is an information architect and co-founder of The Understanding Group. A native son of West Michigan, Dan's time is spent across TUG offices in Ann Arbor and Grand Rapids and across the country in service of clients including Herman Miller, Thomson Reuters, Macy's and Travelocity. Dan is currently serving on the board of directors of the Information Architecture Institute and he teaches information architecture at the School of Information at the University of Michigan.