Tuesday January 28th, 2020

6:00 - 8:00 PM

Atomic Object, 1034 Wealthy St. SE, Grand Rapids

How a “Product Mindset” Eases Fear of Failure with Custom Software Projects

With custom software development, the risk is high. Companies can invest a year of a time and a million dollars only to never use what was developed. That’s a scary prospect! Approaching custom software with a product mindset can alleviate this risk.

Learn through the stories of a 20-year software systems consultant and a local product manager who is applying a product mindset in health care and financial services tech. Brian Anderson, CEO of Augusto and software system consultant, will discuss the key outcomes of a product mindset. This includes providing overwhelming customer value, building a sustainable competitive advantage, delivering financial benefit to the business, and delighting customers.

About Brian

Brian is a visionary problem solver constantly working at the confluence of product design, systems development, and entrepreneurship. His focus is on product development and software systems. Brian is the CEO of Augusto, a software development company that creates digital products for customers.

Brian has co-founded several start-ups including PayIt2, TallySheet, and LOFT.